Buy Canadian Fashion

There has been a phenomenon of Buying Local.  It is now the trendy thing to do.  People are buying locally grown foods and using as many locally manufactured goods as possible.  Unfortunately the fashion business has been left out of this.  There is a stigma against buying locally made fashions even though some of the most talented fashion professionals are actually located in Canada.

The simple truth is that there has been something lacking in Canada for some time.  There has been a disconnect between the Canadian shopper and the Canadian fashion industry.  Most boutiques in Canada order through catalogues from the United States and overseas and the infrastructure within Canada is simply not adequate to satisfy the needs of the Canadian buyer.  Often people working within the same city do not even know each other and cross country connections are very rare.

The economics of doing fashion business within Canada is changing.  One of the biggest complaints that people have with buying Canadian is that things are "too expensive".  Store owners are scared to even stock Canadian brands because they are higher priced.  Obviously big box stores take advantage of incredibly cheap production costs in Asia.  Unfortunately in order to achieve such savings buyers are forced to buy in huge quantities and the production values are compromised. Chances are that your neighbours will all be buying the same merchandise and garments may only last a few washes before they become misshaped and the stitching starts falling out.

Canadian made and Canadian sold fashions can overcome this with an few simple economic measures.  The overall levels of risk can be reduced by smaller quantities and different more creative selling solutions.  Since local distribution costs are a fraction of what overseas shipping costs are it is possible to have a Just In Time stocking mentality in stores.  By only carrying a handful of items and even through consignment revenue sharing it is possible to make carrying Canadian brands more attractive than overseas shipments. 




HAMILTON FASHION WEEK
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HFW Photoshoot Series At Digital Canaries Studios
Digital Canaries Studios is offering a chance of a lifetime for local fashion professionals. Leading up to Hamilton Fashion Week, Digital Canaries is offering an opportunity for professionals to use the studios for photoshoots in the incredible sets used in many popular tv shows and movies. Please c...
Building The Local Fashion Industry

Hamilton Fashion Week (HFW) is a not for profit organization that has the main objective of building the local fashion industry. After the great success of the inaugural 2014 Hamilton Fashion Week it has become apparent that local fashion industry needs a stimulus in order to thrive and there is ...

Buy Canadian Fashion

There has been a phenomenon of Buying Local.  It is now the trendy thing to do.  People are buying locally grown foods and using as many locally manufactured goods as possible.  Unfortunately the fashion business has been left out of this.  There is a stigma against buying loc...

Ken Biehler

Ken is proud to have the honor of being the chairperson for Hamilton Fashion Week. Ken's goal is to do things right with Hamilton Fashion Week. There is a great opportunity for the region and the country to grow the fashion industry but some significant steps must be taken. Canadians need to chan...

Krystal Biehler

Krystal is the quiet leader of Hamilton Fashion Week.  Most of the ideas of building the local fashion community through HFW have been cultivated by Krystal.  Even though she is humble by nature her opinions are strong and she has a vast network within the local industry.

Krystal is respons...

Michelle Moore
Michelle Moore is our Media Manager for Hamilton Fashion Week, she is the main contact person/ or liaison for any media inquiry michellemoore.mediamanagerhfw@gmail.com. She works closely with the Ken & Krystal to ensure each project/event...
Maggie Mae Taylor
Maggie Mae Taylor is a Hamilton born model signed to Elite Model Management and is stepping onto the acting scene. Maggie is taking time out of her busy schedule to offer her experience and expertise to be the Production Manager of Hamilton Fashion Week.
Photo by Kevin Patrick Robbins
Jacket...

HAMILTON FASHION WEEK - BE PART OF IT

General Inquiries
Phone 905-512-8039
Email hamiltonfashionweek@gmail.com